Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume
498 57 6MB
English Pages 570 Year 2019
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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science
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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for
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This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem
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