Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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Advertising Explained (RLE Advertising) 9781136664267, 9780415817769

This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese

219 76 8MB Read more

Outdoor Advertising (RLE Advertising) 9781136669309, 9780415817981

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for

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Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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The Economics of Advertising (RLE Advertising) 9781136670428, 9780415818032

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se

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The Business of Advertising (RLE Advertising) 9781136669866, 9780415818001

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on

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Planning Advertisements (RLE Advertising) 9781136669583, 9780415817998

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning i

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The Economic Implications of Advertising (RLE Advertising) [First Edition] 9781136670145, 9780415818025

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that questi

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Scientific Advertising

1,308 268 159KB Read more

Advertising and Consumer Citizenship

693 91 3MB Read more