Advertising and Consumer Citizenship

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English Year 2011

Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power wit

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Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices

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This book is aimed at readers interested in advanced consumer behavior theories - both graduate students in their final

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The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutio

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This critical introductory text explores the role of advertising in contemporary culture and its connections to larger e

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Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Ethnography of student life at a university in the South Indian state of Kerala that focuses on the relationship between

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Reducing health disparities by increasing access to health information is a national health policy priority. Evidence ex

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There are a number of people that I would like to thank for helping me get this book off the ground. In the early stages

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