The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv
223 106 1MB
English Pages 193 Year 2013
Report DMCA / Copyright
DOWNLOAD FILE
This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese
214 73 8MB Read more
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science
183 94 2MB Read more
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for
191 53 5MB Read more
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se
198 23 1MB Read more
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem
206 15 2MB Read more
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on
201 21 8MB Read more
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning i
102 57 6MB Read more
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that questi
176 91 252KB Read more
692 91 3MB Read more
1,282 263 159KB Read more