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English Pages 76 Year 2014
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Kto jeszcze chce poznać 21 legendarnych zasad pisania skutecznych reklam i tekstów sprzedażowych? Masz przed sobą najbar
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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for
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This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese
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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science
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Claude C. Hopkins (1866 – 1932) è stato un pubblicitario statunitense, principale esponente della scuola dell'Hard
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv
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The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on
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