The Economics of Advertising (RLE Advertising) 9781136670428, 9780415818032

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se

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English Pages 251 Year 2013

The Economics of Advertising (RLE Advertising)
9781136670428, 9780415818032

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese

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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for

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The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that questi

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning i

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