Advertising Theory [2 ed.] 0815382499, 9780815382492

Advertising Theory [2 ed.] 0815382499, 9780815382492

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume

2,593 250 49MB Read more

Dimensions of Advertising Theory and Practice in Africa 9782359260199, 9782359260182

207 43 704KB Read more

Advertising Explained (RLE Advertising) 9781136664267, 9780415817769

This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese

212 71 8MB Read more

Outdoor Advertising (RLE Advertising) 9781136669309, 9780415817981

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for

189 52 5MB Read more

Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

182 94 2MB Read more

Scientific Advertising

1,270 263 159KB Read more

Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

218 104 1MB Read more

The Economics of Advertising (RLE Advertising) 9781136670428, 9780415818032

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se

198 23 1MB Read more

Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

206 15 2MB Read more

Advertising and Consumer Citizenship

691 91 3MB Read more