Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Consumers, Society and Marketing : A Sustainability Perspective 9783031393587, 9783031393594

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science [1 ed.] 0367553635, 9780367553630

"... an important intervention in the conversation around social and ecological sustainability that draws on both m

336 72 20MB Read more

Consumer Behavior: Understanding Consumers– Designing Marketing Activities 9783658394752, 9783658394769, 3658394757

Detailed textbook with a focus on consumer behavior research   This textbook addresses the central question of whether

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Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers 9353577330, 9789353577339

WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a

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Athenian economy and society: a banking perspective 9780691036090, 9781400820771, 9780691015927

In this ground-breaking analysis of the world's first private banks, Edward Cohen convincingly demonstrates the exi

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International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

116 36 48MB Read more

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

187 94 6MB Read more

Business to Business Marketing Management: A Global Perspective 1138680753, 9781138680753

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific

4,695 392 7MB Read more

Greener Marketing : A Global Perspective on Greening Marketing Practice [1 ed.] 9781907643576, 9781874719144

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this im

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Egg grading and consumers’ preferences with special reference to Iowa egg marketing

488 24 13MB Read more