Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers 9353577330, 9789353577339

Winning a Billion Consumers : A Disruptive Approach for Success in India [1 ed.] 9789351505587, 9789351505570

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP

170 90 3MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

126 37 574KB Read more

Consumer Behavior: Understanding Consumers– Designing Marketing Activities 9783658394752, 9783658394769, 3658394757

Detailed textbook with a focus on consumer behavior research   This textbook addresses the central question of whether

378 124 5MB Read more

Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science [1 ed.] 0367553635, 9780367553630

"... an important intervention in the conversation around social and ecological sustainability that draws on both m

337 72 20MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393587, 9783031393594

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

177 68 4MB Read more

Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing 3031334515, 9783031334511

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through soci

423 60 1MB Read more

Winning Pawn Play in the Indian Defenses 1936277344, 9781936277346

In Winning Pawn Play in the Indian Defenses, Henrique Marinho provides the guideposts that you need to make your way thr

523 103 14MB Read more

Egg grading and consumers’ preferences with special reference to Iowa egg marketing

492 24 13MB Read more

The Wine Value Chain in China. Consumers, Marketing, and the Wider World [1st Edition] 9780081007600, 9780081007549

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market pres

1,860 46 7MB Read more

A Reflective Planning Journal for School Leaders : With Insights and Tips from Award-Winning Principals [1 ed.] 9781452298467, 9781412958080

"Jorgenson has designed an amazingly easy-to-use tool that captures the complexity of the principalship in a precis

165 38 350KB Read more