International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

116 36 48MB Read more

Corporate Sustainability in Times of Virus Crises 9789811990793, 9789811990786, 9811990794

This book analyses the effect of biological risk on business and management by considering case studies from Malaysia, L

190 73 13MB Read more

Corporate Sustainability in Times of Virus Crises 9811990786, 9789811990786

This book analyses the effect of biological risk on business and management by considering case studies from Malaysia, L

243 9 7MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

138 39 574KB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393587, 9783031393594

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

214 72 4MB Read more

Governance and Sustainability: International Perspectives 9789811563690

This book explores the concepts of sustainability and governance in relation to the governance of corporations – hence t

517 116 4MB Read more

Research in International Marketing (RLE International Business) 9781135124359, 9780415658119

This book considers problems which can be serious obstacles in international marketing but which are much less difficult

282 95 5MB Read more

Entrepreneurship in International Marketing 9781784414474, 9781784414481

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address

276 81 3MB Read more

International Marketing (RLE International Business) : Strategy and Management 9781135133870, 9780415641135

This book is a basic text for international marketing courses. It introduces the different elements of the international

392 146 4MB Read more

International Marketing : Text and Cases 9789350432372, 9788184886535

437 158 28MB Read more