Greener Marketing : A Global Perspective on Greening Marketing Practice [1 ed.] 9781907643576, 9781874719144

Business to Business Marketing Management: A Global Perspective 1138680753, 9781138680753

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific

4,720 395 7MB Read more

Greener Marketing 9781119689133, 2020008312, 9781119689119, 9781119689102

560 19 763KB Read more

The Global Private Health and Fitness Business: A Marketing Perspective 1800438516, 9781800438514

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of

494 84 4MB Read more

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective 9783031273773, 9783031273766, 303127377X

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A

211 105 107MB Read more

Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

148 17 5MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

125 37 574KB Read more

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective 3031273761, 9783031273766

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A

334 60 15MB Read more

Global Marketing: Foreign Entry, Local Marketing, and Global Management [5 ed.] 0073381012, 9780073381015

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global

5,180 111 16MB Read more

Case Studies on Social Marketing: A Global Perspective [1st ed.] 978-3-030-04842-6, 978-3-030-04843-3

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-qual

1,422 110 5MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393587, 9783031393594

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

173 67 4MB Read more