The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l
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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized wo
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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marke
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Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactl
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On August 27, 1928, in the Salle de 'Horloge at the Quai d'Orsay the foreign ministers of the nations of the w
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Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world o
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