Marketing management 9788838786372

Marketing Management 0073529796, 9780073529790

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world o

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Marketing Management 9789350431627, 9789350243770

466 121 9MB Read more

International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

678 82 16MB Read more

Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

2,059 98 7MB Read more

Management et Marketing du luxe 2100517643, 9782100517640

Cet ouvrage propose une vision globale du business du luxe , de la conception à la commercialisation et à la consommatio

2,108 31 107MB Read more

The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marke

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Marketing Management [15 ed.] 2326001087, 9782326001084

Marketing Management est LE manuel de référence le plus complet et le plus à jour du domaine. Soutenu par de nombreux ex

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Faires Management und Marketing 9783486719123, 9783486588897

  This book examines the conflict between a short-term profit orientation versus long-term credibility and social resp

194 21 22MB Read more

Fashion Marketing Management 9789385059490, 9788193644614, 8193644611

Cover; Half title; Fashion Marketing Management; Contents; 1 Introduction to fashion business; 2 Apparel marketing; 3 Fa

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Marketing Management: European Edition 1292248440, 9781292248448

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many a

6,558 261 22MB Read more