The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l
163 29 4MB
English Pages 432
Report DMCA / Copyright
DOWNLOAD FILE
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized wo
553 114 4MB Read more
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marke
208 86 334KB Read more
546 85 2MB Read more
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactl
145 76 4MB Read more
1,550 80 3MB Read more
752 18 2MB Read more
On August 27, 1928, in the Salle de 'Horloge at the Quai d'Orsay the foreign ministers of the nations of the w
259 53 4MB Read more
190 74 2MB Read more
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world o
5,998 612 10MB Read more
550 127 9MB Read more