Kellogg on Branding in a Hyper-Connected World 9781119533290, 9781119533283

Kellogg on Branding in a Hyper-Connected World 9781119533290, 9781119533184, 111953318X

Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existi

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Kellogg on Advertising and Media 9780470119860, 0470119861

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized wo

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 9781119906247, 9781119906254, 9781119906261, 1119906245

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l

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Finding Normal: Sex, Love, and Taboo in Our Hyperconnected World 9781250278012, 2021037794, 9781250140937, 1250278015

Alexa Tsoulis-Reay's Finding Normal is an author's up close tour of people who are using the Internet to chall

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Branding: A very short introduction 9780191066993

562 86 1MB Read more

Aaker on Branding: 20 Principles That Drive Success 9781614488330, 1614488339

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts

1,171 175 810KB Read more

Branding New York: How a City in Crisis Was Sold to the World [1 ed.] 041595441X, 9780415954419

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise

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Nation Branding in Modern History 9781785339240

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s po

203 30 1MB Read more

In het schuim van de branding 9788726744668

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Contemporary Issues in Branding 1138368547, 9781138368545

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The chal

641 67 4MB Read more