The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Handbuch des Marketing, Teilband II: D. Angebotspolitik im Marketing – E. Entgeltpolitik im Marketing – F. Informationspolitik im Marketing – G. Verfügbarkeitspolitik im Marketing-Mix [7 ed.] 9783428549306, 9783428149308

Das »Handbuch des Marketing« unterscheidet sich seit der ersten Auflage entscheidend von den zahllosen Grundlagen- und E

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Marketing Management 0073529796, 9780073529790

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world o

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 9781119906247, 9781119906254, 9781119906261, 1119906245

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l

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Marketing Management 9789350431627, 9789350243770

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Benchmarking for Businesses: Measure and improve your company's performance (Management & Marketing Book 4) 9782806268419, 9782806270634

Measure and improve your company's performance This book is a practical and accessible guide to understanding and

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Book marketing success 05

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Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

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Marketing management for non-marketing managers : improving returns on marketing investments 9781119449355, 1119449359

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

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