Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical b
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English Pages 268 Year 2019
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The book complements the current body of knowledge in business-to-business marketing with the experience of many profess
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Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, w
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This is said to be the 'Age of the Customer' where business battles will be won through differentiated custome
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Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier
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