Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this im
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English Pages 432 Year 1992
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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific
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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo
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For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of
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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A
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Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global
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Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap
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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-qual
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Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying m
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