The Global Private Health and Fitness Business: A Marketing Perspective 1800438516, 9781800438514

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of

489 84 4MB

English Pages 193 Year 2021

The Global Private Health and Fitness Business: A Marketing Perspective
1800438516, 9781800438514

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific

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Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this im

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Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S.

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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A

206 104 107MB Read more

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A

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This book, first published in 1989, attempts to identify from within religious cultures those elements of tradition, beh

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Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

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Gender inequality has wide-ranging and adverse implications for all of society. For this reason, the United Nations has

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There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus o

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More than half of the 25.9 million refugees in the world are under the age of 18 and the mental health of these children

2,609 95 3MB Read more