Selling Your Value Proposition: How to Transform Your Business into a Selling Organization [Original retail ed.] 0749479914, 978-0749479916

A value proposition is created from the combination of a company's products and services, and the value gained by t

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Selling Your Value Proposition: How to Transform Your Business into a Selling Organization [Original retail ed.] 0749479914, 978-0749479916

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  • "A critically important survival manual for a digital, disruptive age, in which your value proposition must continually evolve to keep up with connected customers." (Dave Gray, Founder of XPLANE and author of The Connected Company)
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