Selling Your Value Proposition: How to Transform Your Business into a Selling Organization [Original retail ed.] 0749479914, 978-0749479916

A value proposition is created from the combination of a company's products and services, and the value gained by t

925 148 2MB

English Pages 230 Year 3 May 2017

Selling Your Value Proposition: How to Transform Your Business into a Selling Organization [Original retail ed.]
0749479914, 978-0749479916

Commentary
"A critically important survival manual for a digital, disruptive age, in which your value proposition must continually evolve to keep up with connected customers." (Dave Gray, Founder of XPLANE and author of The Connected Company)

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