Marketing Communications [2 ed.] 9781473908635

Marketing Communications [ebook ed.] 1473908639, 9781473908635

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all rememb

1,389 159 10MB Read more

Why Integration Marketing : Essential of Integrated Marketing Communications 9781633481176

How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than E

212 71 88KB Read more

Marketing Communications [1 ed.] 9783428585120, 9783428185122

Behind marketing communications stand complex and complicated issues which are rarely formulated with the necessary theo

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CIM Revision Cards 05/06: Marketing Communications 0750667753, 9780750667753, 9780080501314

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assi

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Advertising and Integrated Marketing Communications [1 ed.] 9781259026058, 1259026051

6,637 339 133MB Read more

Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] 9781135100612, 9780415662093

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in the

180 77 16MB Read more

Principles of Integrated Marketing Communications [Team-IRA] [2 ed.] 1108703119, 9781108703116

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help

562 130 19MB Read more

Strategic integrated marketing communications [Third edition.] 9781315164342, 1315164345, 9781351673846, 135167384X, 9781351673853, 1351673858, 9781351673860, 1351673866

1,021 111 4MB Read more

The evolution of integrated marketing communications : the customer-driven marketplace 9781315872728, 1315872722, 9781317979609, 1317979605, 9780415668927

"This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integra

1,067 127 3MB Read more

Public Sector Marketing Communications, Volume II: Traditional and Digital Perspective 3031178629, 9783031178627

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools an

297 103 5MB Read more