Why Integration Marketing : Essential of Integrated Marketing Communications 9781633481176

Advertising and Integrated Marketing Communications [1 ed.] 9781259026058, 1259026051

6,627 337 133MB Read more

The evolution of integrated marketing communications : the customer-driven marketplace 9781315872728, 1315872722, 9781317979609, 1317979605, 9780415668927

"This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integra

1,056 127 3MB Read more

Principles of Integrated Marketing Communications [Team-IRA] [2 ed.] 1108703119, 9781108703116

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help

507 128 19MB Read more

Marketing Communications [ebook ed.] 1473908639, 9781473908635

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all rememb

1,352 156 10MB Read more

Marketing Communications [2 ed.] 9781473908635

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all rememb

746 88 12MB Read more

Marketing Communications [1 ed.] 9783428585120, 9783428185122

Behind marketing communications stand complex and complicated issues which are rarely formulated with the necessary theo

203 33 4MB Read more

Strategic integrated marketing communications [Third edition.] 9781315164342, 1315164345, 9781351673846, 135167384X, 9781351673853, 1351673858, 9781351673860, 1351673866

1,015 106 4MB Read more

Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns 1600050778, 9781600050770, 9781600050787

This book is a practical, pragmatic ''how to'' book designed for hi-tech marketing operations, regio

690 148 2MB Read more

Marketing Trends: 63 Digital Marketing Trends In The Age Of Automation, Integrated Marketing, Omnichannel Marketing, Metaverse, Big Data, NFTs, AI, AR ... Power Digital Advertising & Boost Profits

To say that the previous two years have been turbulent for marketers would be an understatement. Our lives have grown i

198 77 2MB Read more

DIGITAL MARKETING STRATEGY: an integrated approach to online marketing 9780749498085, 0749498080

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measur

11,176 1,848 3MB Read more