Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] 9781135100612, 9780415662093

Taming Corporate Power in the 21st Century 9781009091664, 9781009095426, 1009095420

There is broad consensus across the political spectrum in the US that monopolistic corporations – particularly Big Tech

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Contemplating corporate marketing, identity and communication 9781306215848, 1306215846, 9781315829715, 1315829711, 9781317850687, 1317850688, 9781317850694, 1317850696, 9781317850700, 131785070X, 9780415577434

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corpo

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Better Boardrooms: Repairing Corporate Governance for the 21st Century 9781442621374

Better Boardrooms offers a critical examination of the fatal flaws of the traditional, hierarchical corporate governance

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Contemporary Marketing

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the

1,587 78 38MB Read more

Handbook on Corporate Foundations: Corporate and Civil Society Perspectives 9783030257590, 3030257592

Companies increasingly play a meaningful role in civil society and the philanthropic sector through Corporate Social Res

379 63 Read more

Why Integration Marketing : Essential of Integrated Marketing Communications 9781633481176

How To Harness The Power of Integration Marketing In Your Online Business For Easier Profits, Faster & Better Than E

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Ethical Branding and Marketing: Cases and Lessons 2019004478, 9781138337275, 9780429442520

598 128 5MB Read more

Corporate Social Responsibility (CSR): an International Marketing Approach : an International Marketing Approach [1 ed.] 9783836646154, 9783836696159

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketin

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Hardcore Horror Cinema in the 21st Century: Production, Marketing and Consumption 1476668884, 9781476668888

The first of its kind, this study examines the exemplars of hardcore horror—Fred Vogel’s August Underground trilogy, Sha

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Corporate Crime: Contemporary Debates 9781442673489

Corporate Crime is a collection of original papers by many of the world's leading experts on corporate crime, and c

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