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Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existi
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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized wo
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The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l
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Alexa Tsoulis-Reay's Finding Normal is an author's up close tour of people who are using the Internet to chall
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise
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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts
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This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The chal
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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s po
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