Aaker on Branding: 20 Principles That Drive Success 9781614488330, 1614488339

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts

1,163 172 810KB

English Pages 209 Year 2014

Aaker on Branding: 20 Principles That Drive Success
9781614488330, 1614488339

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a

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This practical guide introduces nurses to what it takes to succeed at leadership and how to build an impactful, rewardin

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Practical steps to building internal values and perspectives that will change your life! Embedded in God's Word are

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Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles

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Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform rema

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Massage Therapist Success Mindset is an eye opening, practical guide for success which focuses on a crucial element that

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