Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prom
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This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study ex
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The focus of the book is understanding international influences that affect international business, and relevant aspects
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Joint ventures are like mini-partnerships when 2 or more individuals or businesses collaborate on a specific project, by
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This study considers the key strategic issues of the management of customer relationships in international industrial ma
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This book is a basic text for international marketing courses. It introduces the different elements of the international
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult
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International in perspective, this volume provides insights into the important problem of how to transfer Japanese pract
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This volume provides important benchmarks for the integration of entrepreneurship and international business. It extends
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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining th
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