The Multinational Motor Industry (RLE International Business) 9781135127022, 9780415657662

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining th

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English Pages 297 Year 2012

The Multinational Motor Industry (RLE International Business)
9781135127022, 9780415657662

This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has

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Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertain

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The role of international banks within the developed economies has come under increasingly hostile public scrutiny, yet

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This book, based on extensive original research, examines the spatial structure and geographical implications of modern

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This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study ex

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The focus of the book is understanding international influences that affect international business, and relevant aspects

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Originally published in 1959, this book was one of the first to give a comprehensive view of the motor industry from an

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Through a series of international case studies, the nature and the geographical implications of the development of multi

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In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting pr

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This book is a basic text for international marketing courses. It introduces the different elements of the international

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