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Strategic management is very well documented in business books and in the literature, but that does not make the task an
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The tutorial is devoted to the disclosure of the problems of planning and implementing strategies; bringing the resource
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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of
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Revised edition of the work, Strategic management: concepts.
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The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debat
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