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Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these
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Strategic Management and Competitive Advantage: Concepts and Cases, 6/e
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The tutorial is devoted to the disclosure of the problems of planning and implementing strategies; bringing the resource
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing
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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of
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Examine strategic management with the market-leading book that sets the standard as today's most intellectually ric
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