Strategic Management [1 ed.] 9780857023148, 9781412947688

The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debat

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English Pages 233 Year 2008

Strategic Management [1 ed.]
9780857023148, 9781412947688

The tutorial is devoted to the disclosure of the problems of planning and implementing strategies; bringing the resource

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In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of

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Revised edition of the work, Strategic management: concepts.

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