This volume provides important benchmarks for the integration of entrepreneurship and international business. It extends
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English Pages 255 Year 2012
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The focus of the book is understanding international influences that affect international business, and relevant aspects
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This book is a basic text for international marketing courses. It introduces the different elements of the international
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Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult
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Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prom
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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws togethe
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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining th
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This book considers the question of the impact of multinationals on Sweden. Based on extensive original research the boo
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This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationa
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Essays by leading scholars suggest that insights from international business could enrich firm heterogeneity research in
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