This book considers the question of the impact of multinationals on Sweden. Based on extensive original research the boo
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This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationa
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International in perspective, this volume provides insights into the important problem of how to transfer Japanese pract
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In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting pr
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This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, p
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Through a series of international case studies, the nature and the geographical implications of the development of multi
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The focus of the book is understanding international influences that affect international business, and relevant aspects
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This book is a basic text for international marketing courses. It introduces the different elements of the international
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult
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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining th
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This comparative, international study looks at origins and business strategies of multinational banks. A distinguished t
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