Advertising and Consumer Citizenship

Kids Rule!: Nickelodeon and Consumer Citizenship 9780822390299

Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power wit

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Radio Active: Advertising and Consumer Activism, 1935-1947 9780520936751, 9780520235908

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices

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Consumer behaviour and advertising management 9788122425529, 8122425526, 9788122419474, 812241947X

The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutio

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Emotions, Advertising and Consumer Choice [1 ed.] 9788763099882, 9788763001984

This book is aimed at readers interested in advanced consumer behavior theories - both graduate students in their final

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Advertising and Consumer Society: A Critical Introduction [2 ed.] 1032181362, 9781032181363

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger e

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Radio Active: Advertising and Consumer Activism, 1935-1947 9780520936751, 0520235908, 0520936752

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices

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Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Liberalization's Children: Gender, Youth, and Consumer Citizenship in Globalizing India 9780822391241

Ethnography of student life at a university in the South Indian state of Kerala that focuses on the relationship between

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Reducing Race Differences in Direct-To-Consumer Pharmaceutical Advertising : The Case for Regulation 9781498574174, 9781498574167

Reducing health disparities by increasing access to health information is a national health policy priority. Evidence ex

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Scientific Advertising

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