Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts
1,240 192 810KB
English Pages 209 Year 2014
Report DMCA / Copyright
DOWNLOAD FILE
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a
144 67 3MB Read more
This practical guide introduces nurses to what it takes to succeed at leadership and how to build an impactful, rewardin
170 90 7MB Read more
Every day we hear stories about the consequences of human frailties for individuals, their families and friends, and the
224 49 2MB Read more
289 73 3MB Read more
Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patte
231 54 2MB Read more
Practical steps to building internal values and perspectives that will change your life! Embedded in God's Word are
609 106 1MB Read more
Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles
185 18 5MB Read more
Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform rema
169 85 5MB Read more
640 123 8MB Read more
756 18 2MB Read more