A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a
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English Year 2022
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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts
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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Log
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Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often
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Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book
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•Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Sta
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