Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors [Unabridged] 978-0-385-51844-4, 0385518447

Competitive Advantage: Creating and Sustaining Superior Performance 9781416595847

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Your Sitcom Mission... Should You Choose To Accept It

A step-by-step guide to writing a sitcom episode in 20 minutes a day. Especially useful for entering the international c

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Hug your haters: how to embrace complaints and keep your customers [Unabridged] 9781101980699, 9781469003740, 1469003740

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain

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Looking inside for Competitive Advantage

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Branding with Brains: The Science of Getting Customers to Choose Your Company 9780273719953, 0273719955

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains sele

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The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed 9781398610606, 9781398610637, 9781398610620, 1398610607

Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively

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The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed 9781398610637, 9781398610606, 9781398610620, 1398610631

Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively

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The mental toughness advantage: a 5-step program to boost your resilience and reach your goals [Unabridged] 9781982648763, 1982648767

The Mental Toughness Advantage is an action-oriented, 5-step program to develop mental toughness and achieve your life g

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Delight your customers: 7 simple ways to raise your customer service from ordinary to extraordinary [Unabridged] 9780814432808, 0814432808, 9781469088440, 1469088444

Introduction -- Function vs. essence -- Three truths of exceptional customer service -- Seven simple ways to raise custo

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Competitive Advantage: Creating and Sustaining Superior Performance [First Free Press Export Edition] 0743260872, 9780743260879

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nat

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