Branding Japanese Food: From Meibutsu to Washoku 9780824882662

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At th

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Branding Japanese Food: From Meibutsu to Washoku
 9780824882662

Table of contents :
Contents
List of Illustrations and Tables
Acknowledgments
Notes to the Reader
Introduction
1. One Soup and Three Side Dishes
2. What’s in a Name?
3. Meibutsu and Commercialized Travel in Early Modern Japan
4. Omiyage: How to Concoct a Local Flavor
5. A Wolf in Sheep’s Clothing
Conclusion
Appendix
Notes
References
Index
About the Authors

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