Fashion Brands: Branding Style from Armani to Zara [3 ed.] 9780749464462

Lean Branding : Creating Dynamic Brands to Generate Conversion. 9781492054177, 1492054178

796 131 8MB Read more

Brands and Branding [2nd ed] 9781846681196, 1846681197

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how y

580 55 7MB Read more

Zara

El espectacular crecimiento de Zara es el fenómeno empresarial más destacado de la historia reciente de nuestro país. Na

441 7 189KB Read more

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands 3031299655, 9783031299650

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy compani

233 60 4MB Read more

Italian Style: Fashion & Film from Early Cinema to the Digital Age 9781441189158, 9781501302473, 9781623566616

This is the first in-depth, book-length study on fashion and Italian cinema from the silent film to the present. Italian

381 25 5MB Read more

K-pop style: Korean pop star fashion to style at home 9781631584046, 9781631584053, 1631584049

Everything About the Fashion and Style of Korean Pop Music! Step up and join the K-POP revolution now! K-POP, Korea

427 112 28MB Read more

Branding Japanese Food: From Meibutsu to Washoku 9780824882662

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At th

134 52 3MB Read more

Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding [1 ed.] 9781787561021, 9781787561038

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values,

112 2 854KB Read more

Brand Theories - Perspectives on brands and branding [1 ed.] 9789144116242

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the rea

247 108 93MB Read more

The Pursuit of Style : Advice and Musings from America's Top Fashion Designers 9781613125908, 9781419706219

Life, Love, and the Pursuit of Style is an all-new, original collection of clever, charming, and often hilarious musings

166 92 7MB Read more