Born Digital: Understanding the First Generation of Digital Natives [Hardcover ed.] 0465005152, 9780465005154

Understanding digital marketing: marketing strategies for engaging the digital generation [1 ed.] 0749453893, 9780749453893

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses,

1,660 162 2MB Read more

Understanding digital marketing: marketing strategies for engaging the digital generation [3 ed.] 0749471026, 9780749471026, 9780749471033

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amoun

3,349 704 6MB Read more

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 9780749469689, 9780749471026, 9780749471033, 2014013409

Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and ag

2,803 221 7MB Read more

Marketingkommunikation mit der Generation Z : Erfolgsfaktoren für das Marketing mit Digital Natives [1. Aufl.] 9783658308216, 9783658308223

Die Generation Z unterscheidet sich von den vorhergehenden Generationen in Werten, Einstellungen und Verhalten wie kaum

2,422 29 881KB Read more

Understanding Digital Events 9780367670641

255 90 2MB Read more

Understanding the Digital Generation : Teaching and Learning in the New Digital Landscape [1 ed.] 9781452222547, 9781412938440

An innovative look at reshaping the educational experiences of 21st-century learners! Inspiring thoughtful discussion th

154 83 2MB Read more

Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives [1. Aufl.] 9783658308476, 9783658308483

Die Interviewstudie fokussiert die zielgruppenspezifische Akzeptanz von Marketing- und Kommunikationstrends. Im Zentrum

981 74 6MB Read more

Understanding digital electronics 9780895120175, 0895120178

1,009 245 38MB Read more

The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation [1 ed.] 9789353882266, 9789353882259

A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement acr

162 95 4MB Read more

Understanding Digital Signal Processing 9789811049620, 9811049629

This book explains digital signal processing topics in detail, with a particular focus on ease of understanding. Accordi

1,075 186 5MB Read more