The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation [1 ed.] 9789353882266, 9789353882259

Born Digital: Understanding the First Generation of Digital Natives [Hardcover ed.] 0465005152, 9780465005154

"The first generation of "Digital Natives" - children who were born into and raised in the digital world

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Millennials, Generation Z and the Future of Tourism 9781845417628

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining to

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Meet Generation Z: Understanding and Reaching the New Post-Christian World 1493406434, 9781493406432

Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US popula

308 41 6MB Read more

Understanding digital marketing: marketing strategies for engaging the digital generation [1 ed.] 0749453893, 9780749453893

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses,

1,684 164 2MB Read more

Understanding digital marketing: marketing strategies for engaging the digital generation [3 ed.] 0749471026, 9780749471026, 9780749471033

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amoun

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 9780749469689, 9780749471026, 9780749471033, 2014013409

Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and ag

2,820 221 7MB Read more

Understanding the Digital Generation : Teaching and Learning in the New Digital Landscape [1 ed.] 9781452222547, 9781412938440

An innovative look at reshaping the educational experiences of 21st-century learners! Inspiring thoughtful discussion th

155 83 2MB Read more

Z Generation 9781787389281

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Managing Generation Z: How to Recruit, Onboard, Develop, and Retain the Newest Generation in the Workplace 9781610353809

Expert advice on attracting, training, managing, retaining, and succeeding with America's newest generation of hard

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Marketingkommunikation mit der Generation Z : Erfolgsfaktoren für das Marketing mit Digital Natives [1. Aufl.] 9783658308216, 9783658308223

Die Generation Z unterscheidet sich von den vorhergehenden Generationen in Werten, Einstellungen und Verhalten wie kaum

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