Big Data Marketing Strategies for Superior Customer Experience 1668464551, 9781668464557

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the d

259 41 17MB

English Pages 372 Year 2023

Big Data Marketing Strategies for Superior Customer Experience
1668464551, 9781668464557

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The book complements the current body of knowledge in business-to-business marketing with the experience of many profess

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The book complements the current body of knowledge in business-to-business marketing with the experience of many profess

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When I saw a couple of my photog friends looking tired and finding excuses not to go to all sorts of social events just

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This is said to be the 'Age of the Customer' where business battles will be won through differentiated custome

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Customer service isn't a department-it's a philosophy that includes every person and aspect of the best and br

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Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improve

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Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improve

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Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers b

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