Introduction : more business, less busy-ness -- Think big, start small, scale up -- The flywheel -- Targeting your ideal
425 35 7MB
English Pages ix, 292 pages : illustrations ; 25 cm Year 2018
Table of contents :
Introduction : more business, less busy-ness --
Think big, start small, scale up --
The flywheel --
Targeting your ideal clients and positioning yourself to win --
Get people to like you (authentically) --
Turning prospects into clients --
Lead tactics --
Turning leads into clients --
Closing the book on closing the deal --
Strategic client planning for long-term success --
Creating momentum in teams --
Conclusion : getting the snowball rolling.