Strategic Brand Engagement : Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees [1 ed.] 9780749470142, 9780749470135

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love 9781119611615, 9781119611585

958 97 1MB Read more

Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.] 1398610100, 9781398610101

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of br

813 153 5MB Read more

Winfluence: Reframing Influencer Marketing to Reignite Your Brand 1642011347, 9781642011340

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from th

631 106 4MB Read more

Audio Branding: Using Sound to Build Your Brand 0749478578, 9780749478575

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutti

434 86 5MB Read more

Strategic Brand Management 9781936572380, 1936572389

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of

2,569 259 9MB Read more

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process 1403946418, 9781403946416, 9780230514201

Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast

408 61 1MB Read more

Strategic Brand Management and Development: Creating and Marketing Successful Brands 2020037224, 2020037225, 9780367338749, 9780367338756, 9780429322556

1,211 334 57MB Read more

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love 9781119611561, 9781119611585, 9781119611615, 1119611563

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce

287 64 4MB Read more

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity [2 ed.] 9780989646130

2,798 521 700KB Read more

Brand Islam: The Marketing and Commodification of Piety 9781477309261

From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as

248 23 14MB Read more