How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity [2 ed.] 9780989646130

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service 9781637421567

You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the

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From Z to A-Lister: How To Build Your Personal Brand 0620658584, 9780620658584

Jen Su was told that she would ‘never make it as a Chinese-American in the South African broadcasting industry’. Today,

589 89 2MB Read more

Brand Identity Factors: Developing a Successful Islamic Brand : Developing a Successful Islamic Brand [1 ed.] 9783954895236, 9783954890231

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligati

198 117 6MB Read more

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development 9781440331435

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consult

1,546 322 101MB Read more

No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It 9781613082713, 9781599185330

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, invest

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Audio Branding: Using Sound to Build Your Brand 0749478578, 9780749478575

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutti

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Winfluence: Reframing Influencer Marketing to Reignite Your Brand 1642011347, 9781642011340

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from th

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Positioning for Advantage: Techniques and Strategies to Grow Brand Value 9780231548113

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategi

235 69 9MB Read more

Revolutionize your chess : a brand new system to become a better player 9789056912956, 905691295X

855 157 13MB Read more

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell 1599186667, 9781599186665

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of wor

1,449 153 6MB Read more