Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love 9781119611615, 9781119611585

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love 9781119611561, 9781119611585, 9781119611615, 1119611563

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce

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Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love 9780730383642, 0730383644

Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation

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The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love 9781544536309, 9781544536316, 9781544536323

397 112 3MB Read more

Creating Value for Leaders: Balancing the Interests of Customers, Employees, Investors, and the Marketplace 1032464232, 9781032464237

Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term cust

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Interior Design: How To Create A Home You Will Love

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Strategic Brand Engagement : Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees [1 ed.] 9780749470142, 9780749470135

The consumer brand of any organization is crucial to its long term business success. Just as important is the employer b

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Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer 9781946633743

MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or pro

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The Brand Flip: Why customers now run companies and how to profit from it 9780134172972

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-drive

3,507 575 5MB Read more

How to Not Die Alone: The Surprising Science That Will Help You Find Love 9781982120641

1,069 183 5MB Read more

From Z to A-Lister: How To Build Your Personal Brand 0620658584, 9780620658584

Jen Su was told that she would ‘never make it as a Chinese-American in the South African broadcasting industry’. Today,

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