Organizing Marketing and Sales : Mastering Contemporary B2B Challenges [1 ed.] 9781787549685, 9781787549692

Business to Business Marketing (B2B Sales And Marketing) [New ed.] 0077121899, 9780077121891

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and expla

2,356 305 12MB Read more

Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach 9783110410266, 9783110410259

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB comp

121 51 27MB Read more

Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach 9783110410266, 9783110410259

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB comp

340 80 7MB Read more

Navigating B2B Sales: The Digital Age Unpacked 9783384023735, 9783347974210, 9783347974227

Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». Th

160 112 5MB Read more

The Sales Engineer Manager's Handbook: Mastering Technical Sales 9780875846514

John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone – from SEs thi

263 124 1MB Read more

Marketing and Sales Automation: Basics, Implementation, and Applications 9783031200397, 9783031200403

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, h

609 96 19MB Read more

Contemporary Marketing

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the

1,579 78 38MB Read more

The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics : For New Marketing and Sales Metrics [1 ed.] 9783954895915, 9783954890910

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm’s sales

237 96 813KB Read more

B2B-Marketing und Vertrieb: Strategie - Instrumente - Umsetzung 3658378662, 9783658378660, 9783658378677

Dieses Lehrbuch bietet einen umfassenden Überblick über die Vermarktung und den Vertrieb von Produkten und Dienstleistun

173 63 16MB Read more

B2B Digital Marketing Strategy 9781789662566, 9781789662542, 9781789662559, 2020009464, 2020009465

1,291 155 6MB Read more