Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices 9783031209147, 9783031215452, 3031209141

The imagined past : history and nostalgia 9780719028755, 0719028752

This collection of essays originated in the History Workshop 20 national conference at Leeds in 1985.

489 41 28MB Read more

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture 9783030170080, 9783030170073, 303017008X

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevan

202 20 579KB Read more

Netflix Nostalgia: Streaming the Past on Demand 1498583059, 9781498583053

Netflix Nostalgia examines Netflix as both a creator and a distributor of nostalgic content, with contributions from sch

1,860 252 8MB Read more

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh

280 25 9MB Read more

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh

260 9 3MB Read more

This I know: Marketing Lessons From Under the Influence 9780345810380

422 44 17MB Read more

Consumer Behavior: Understanding Consumers– Designing Marketing Activities 9783658394752, 9783658394769, 3658394757

Detailed textbook with a focus on consumer behavior research   This textbook addresses the central question of whether

421 126 5MB Read more

Consumer behavior : building marketing strategy [10 ed.] 0073101370, 9780073101378

Book by Hawkins Del I

3,690 153 30MB Read more

Global Trade: Past Mistakes, Future Choices 9781350220478, 9781842775783

Trade, along with the free movement of capital, is at the heart of today's international economy. But international

174 60 28MB Read more

Rekindling the Sacred Fire 9780887557705, 9780887554780, 9780887554803

144 46 749KB Read more