Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior [1 ed.] 1398601004, 9781398601000

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh

279 25 9MB Read more

Economics and Consumer Behavior

1,115 101 36MB Read more

The Neuroscience of Suicidal Behavior 1107148944, 9781107148949

Nearly one million people take their own lives each year world-wide - however, contrary to popular belief, suicide can b

1,332 229 6MB Read more

Consumer Behavior [1 ed.] 9781617287725, 9781606923948

308 114 5MB Read more

Consumer behavior [9 ed.] 9780073404769, 0073404764

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Co

2,157 272 12MB Read more

Consumer Behavior [7 ed.] 9781305507272, 1305507274

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present

1,194 101 21MB Read more

Consumer Behavior [8 ed.] 0357721292, 9780357721292

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and ant

847 181 33MB Read more

Consumer Neuroscience: Theory and Application [1 ed.] 0443135819, 9780443135811

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies

129 22 16MB Read more

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices 9783031209147, 9783031215452, 3031209141

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit

147 102 5MB Read more

Brain and Behavior: A Cognitive Neuroscience Perspective 0195377680, 9780195377682

Brain and Behavior addresses the central aims of cognitive neuroscience, examining the brain not only by its components

2,591 463 135MB Read more