From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture 9783030170080, 9783030170073, 303017008X

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevan

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English Pages 155 Year 2023

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From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture
 9783030170080, 9783030170073, 303017008X

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